11/14/12 1:00 PM ET
Jensen named 2012 Hemond Award recipient
Communications head has been with the AFL since 2006
By / Arizona Fall League
The award is presented annually to recognize baseball executives who have provided outstanding service to professional baseball and served the Arizona Fall League in a key leadership capacity. Jensen will receive the award during pre-game ceremonies at tonight's 6:35 p.m. game between the Mesa Solar Sox and Scottsdale Scorpions at Scottsdale Stadium.
Baseball ambassador Hemond, the architect of the Arizona Fall League who currently serves the Arizona Diamondbacks as special assistant to the president and chief executive officer, was general manager of the Chicago White Sox when Jensen broke into baseball in 1984 as the White Sox public relations director.
Jensen: The Park Ridge, Ill. native has enjoyed a varied career in athletic public relations and communications prior to joining the Arizona Fall League in 2006.
Following graduation from the University of Kentucky in journalism, military service as a U.S. Air Force missile launch officer at Grand Forks AFB, N.D. and a brief stint as an associate editor of Pro Football Weekly in Chicago, Jensen began his athletic communications career as assistant sports information director at Purdue University from 1976-81 before matriculating to Arizona State University as sports information director from 1981-84.
In 1984, he joined the White Sox as public relations director, a position he held for five years before returning to Arizona for a 15-year tenure as public relations director of the NFL Arizona Cardinals.
Since 2004, Jensen has been consulting in athletic communications, serving the Arizona Fall League, Camelback Ranch-Glendale (spring home of the Los Angeles Dodgers and White Sox) and the Tostitos Fiesta Bowl among other clients.
Hemond: Hemond, a veteran baseball executive, is a three-time winner of MLB's Executive of the Year Award and the 2011 recipient of the second Buck O'Neil Lifetime Achievement Award.
The Arizona Fall League Hemond Award is one of four awards in his name. The others are the White Sox Roland Hemond Award, the Baseball America Award and the Society for American Baseball Research (SABR) Award.
Hemond's dream of creating a six-week off-season league for baseball's top prospects in Arizona each fall became reality when the Arizona Fall League began play in 1992 after he spent two years selling the concept to baseball's hierarchy -- first general managers, then owners.
This story was not subject to the approval of Major League Baseball or its clubs.