02/16/2011 10:04 AM ET
Reds announce enhanced, fan-focused partnership with PNC Bank
Landmark relationship creates opportunity to drive business goals
CINCINNATI - The Cincinnati Reds today announced a multi-year partnership with PNC Bank that keeps PNC the official bank of the Reds for the next five years.
The partnership makes PNC the exclusive and official bank, financial advisor, trust and mortgage banker, investment management and brokerage service provider of the Cincinnati Reds.
"This is a landmark relationship for the Reds with the potential to create a new standard in supporting the business goals of both organizations," said Bob Castellini, Reds president and CEO. "The partnership with PNC will allow us to connect with new fans and expand our reach into the communities that PNC serves."
To launch the enhanced relationship, the Reds will offer PNC customers a 24-hour "Beat the Box Office" opportunity to purchase single game tickets on Tuesday, February 22, before general sales are open to the public. (Excludes Opening Day and the Yankees series.) Details for the bank's customers are available in all PNC Bank branches throughout the Southern Ohio, Northern Kentucky and Tri-State area.
"PNC continues to build on the relationships we have established as one of Cincinnati's leading banks and what better way to demonstrate our hometown loyalty than to expand our relationship with the first professional baseball team," said Kay Geiger, regional president of PNC Bank, Greater Cincinnati and Northern Kentucky. "Both organizations share a commitment of contributing to the economic vitality of this region."
PNC is investing further in the Reds as part of its community-focused approach. Beginning with the 2011 season, fans will see many new PNC activations at Great American Ball Park, including:
• Branding of the iconic Power Stacks in right field as the "PNC Power Stacks"
• Presenter of the Joey Votto MVP bobblehead giveaway on April 30
• Presenting sponsor of Redsfest (Dec. 2 & 3, 2011)
• Expanded in-park presence with ATMs and signage
• In-park Virtual Wallet® Lounge featuring PNC's interactive mobile banking experience
• PNC Grow Up Great® school readiness program
• Reds Days at PNC branches with select team members
PNC will continue to support the Reds Community Fund and its baseball-themed outreach programs across Reds Country and further expand the programming with PNC Grow Up Great®, the bank's signature 10-year, $100 million initiative supporting early childhood education.
Terms of the partnership were not disclosed.