TORONTO -- So much for matchups.
Matt Joyce entered Wednesday's game batting 2-for-14 with six strikeouts in his career against Blue Jays starter Brandon Morrow.
But Joyce liked what he saw from Morrow on this evening, as the left fielder doubled and scored in his first two at-bats and homered in his third trip, one of three allowed by Morrow, as the Rays rolled to a 12-2 win before 15,828 fans at Rogers Centre to even the series at one game apiece.
"He had my number," Joyce said. "He and Ricky Romero really had my number the last few times. Really, every time I've faced them. I really tried to gather as much information as I could the last two days and have a better approach. And it worked out."
The Rays added six runs in the ninth against reliever Carlos Villanueva, including a grand slam by Luke Scott. It was Scott's third career slam and first since May 13, 2010, and his third homer of the season.
Ben Zobrist and Sean Rodriguez also homered for the Rays. Jeff Mathis homered for Toronto against left-hander David Price (2-1).
Joyce entered Wednesday's game 8-for-41 (.195) offensively at Rogers Centre.
Price also likes the Rogers Centre. He held the Blue Jays to two runs on eight hits and two walks in 5 2/3 innings. The lefty improved to 10-2 all-time against the Jays and 4-0 in this building.
"David pitched well enough," manager Joe Maddon said. "He still wasn't as sharp as David can be. He still had a good fastball and mixed his pitches well towards the end there, but you know there's more domination coming from him."
"I felt better as the game went along," Price said. "It's tough to get into a groove right now, but it's getting there. I feel better every time I get out there. I feel good pitching here. It's a dome, just like it is back at home. I like pitching inside. I'm still struggling a little bit. I need to get back into form and take it from there."
Morrow, a hard thrower, who nearly no-hit the Rays in 2010, had worked on throwing more changeup and curveballs to complement his fastball and slider.
"The first at-bat, I mean he threw me three changeups," Joyce said. "I think this year his percentage of changeups is way up. When you're able to mix speeds like that it usually means you are more effective. I just had a good approach tonight."
Zobrist, who entered the game 3-for-21 against Morrow, was moved to the No. 2 spot in the order because Maddon wanted his .370 on-base percentage ahead of sluggers Carlos Pena and Evan Longoria.
The move looked good when Zobrist, who was batting .216 coming in, hit his second homer of the season after Desmond Jennings led off the game with a single.
"The different look seemed to work today," Maddon said. "It was a nice look. I like it."
Price allowed three singles to his first four batters in the bottom of the first and the second one, by Jose Bautista, scored Yunel Escobar, who had four hits in the game to equal a career best, to cut the Rays' lead in half. After Edwin Encarnacion hit a sharp single to left, Price ended the inning with two strikeouts.
Joyce doubled and came home on a sacrifice fly by Rodriguez in the second. Mathis trimmed the lead to one with his first homer as a Blue Jay in the home second.
In the top of the fourth, former Blue Jay Jose Molina singled home Joyce, who hit his second double of the game with two out, to give the Rays a 4-2 lead.
The Rays are hoping to see more hits like that because they were hitting only .198 with runners in scoring position entering the game -- and .186 with runners in scoring position and two out.
Escobar led off the fifth with a single, but Pena started and finished superb double play on Kelly Johnson's hard-hit ball to first. But that didn't end the threat.
Price walked Bautista and Encarnacion grounded a single to left center to put runners at the corners. But Price retired Adam Lind on a grounder to second.
Joyce stretched the Rays' lead to 5-2 when he hit his third homer of the season over the right-field fence with one out in the sixth. Rodriguez followed with his first homer of the season to left-center with two out. Morrow finished the inning and his night was over.
"He got real soft as the game was in progress," Maddon said. "He really got a lot more changeup and curveball oriented, slider oriented. We've seen him almost perfect. Tonight he was a little bit more breaking ball oriented."
Price was relieved by Wade Davis with two out in the sixth.
Larry Millson is a contributor to MLB.com. This story was not subject to the approval of Major League Baseball or its clubs.