In an effort to provide the best ticket value for fans, the Kansas City Royals will partner with a third party named Qcue to continue implementing a dynamic pricing system during the 2014 season. Utilizing advanced computer pricing software, the Royals will be able to adjust single game ticket prices in real-time based on ticket availability and changing factors such as league standings, opposing team, rivalries, star players, day of the week and supply and demand.
Dynamic pricing empowers fans by providing more options during their ticket purchasing process as well as providing ticket prices that better reflect actual market value. Similar to the travel and entertainment industries, fans who purchase their tickets early are more likely to get the best value.
Royals season ticket holders will pay the best price for their seats. Single game buyers will be able to purchase their single game tickets online through royals.com as well as at the Kauffman Stadium Box Office.